Tiffany Ribet — Creative Director

End-to-end 360-degree project management: Acted as a true conductor seamlessly coordinating artists, technical suppliers, and volunteers both before and during the festival.
Budget and lineup optimisation: Managed a six-figure budget to successfully deliver the 3-day event, cutting entertainment production costs by AUD $10,000 compared to the previous year while expanding the live program to 30+ acts and 180+ performers for 13,000+ attendees.
Leadership and team coordination: Directed a cross-functional team of 35+ operational volunteers, establishing robust structures to ensure flawless on-site execution.
Legacy and process design: Implemented sustainable operational protocols and standardised guides designed to permanently simplify entertainment management for all future festival editions.

Global brand relaunch and asset overhaul: Led a full-scale rebranding initiative, successfully modernising all touchpoints including brochures, digital collateral, website architecture, and social media ecosystems across multiple international markets (Europe, North America, South America, and Asia).
Digital growth and performance marketing: Drove a massive surge in Instagram followers to over 9,630 (representing an 89.1% increase) and a 15%+ boost in LinkedIn community reach through targeted content strategies, while maintaining a 95%+ Google Ads Optimisation Score via rigorous data analysis.
Strategic stakeholder engagement: Expanded partnerships with 50+ education providers and recruitment partners across Australia and overseas, strengthening global network connections.
Public speaking and advocacy: Delivered impactful bilingual (English-French) presentations to key Australian institutions in Sydney and Brisbane, as well as online sessions for international partners to promote programs and drive acquisition.

Flagship marketing success: Drove the promotional rollout and designed all visual assets for the exclusive "Dior and I" film screening and panel discussion, leveraging data-driven pricing and early-bird strategies to achieve a complete sold-out event.
Pioneering influencer marketing: Integrated local content creators to promote and attend the event, creating a successful engagement model now permanently adopted into the institution's core marketing strategy.
Collaborative on-site coordination: Co-managed day-of live event logistics alongside the Arts Administrator to ensure a seamless attendee experience from arrival to conclusion.

Directed varied communication strategies and website redesigns across radically different business sectors, tailoring approaches to unique market demands.
Handled high-urgency communication demands for essential pharmacies during COVID-19 surges, managing sudden workflow shifts, rapidly communicating safety protocols, and keeping overwhelmed teams aligned with public health needs.
Piloted heavily disrupted enterprises—such as fitness facilities forced to close their doors—through severe lockdowns, pivoting their operations to digital formats to protect their customer base and revenue streams.

Built a strong partnership by running their digital channels—social media, blogs, and websites—and growing a loyal online community before they even thought about opening a physical space.
Planned the big launch for their very first bricks-and-mortar shop, building local trust by connecting with community authorities and wrapping their delivery vans for mobile street visibility.
Brought in walk-in crowds through fun, eye-catching ideas like stationing a mascot right outside the shop.
Got hands-on with the physical space itself, teaming up on the interior layout and picking out furniture for the wine shop.
Created a lasting success story: the physical shop opned in 2021 and is still thriving today and actually pulls in more sales than the original website.

Event capacity scaling (+150% attendance): Successfully expanded an annual job and internship fair by rethinking the layout and logistics to accommodate 2,500 students—a 150% growth compared to the usual 1,000 attendees from previous years.
Proactive campus tour strategy: Invented and ran a lively tour across local university campuses to personally get students hyped up, informed, and motivated to show up on the day.
Corporate partnership and stakeholder relations: Connected with over 100 companies, building strong working relationships to bridge the gap between local businesses and students looking for internships, summer work, or their first real job.
Multichannel promotion and content creation: Took charge of website updates, designed welcome booklets, filmed engaging recruiter interviews, and pushed out newsletters and social media campaigns to keep the buzz alive.
On-the-ground execution: Managed day-of logistics and guided the team hands-on to ensure everything ran like clockwork for both recruiters and students.

Ground-up marketing strategy for a brand-new service: Designed and executed the entire marketing blueprint for the UCA JEDI Project’s Welcome Center right from its inception, shaping how it reached international researchers and PhD students.
Multilingual digital hub and newsletter rollout: Built the framework and wrote the content for a multilingual website tailored for incoming academics, paired with targeted newsletters powered by insights from Google Analytics and surveys.
Monthly community-building events: Hosted and ran regular cultural, social, and administrative gatherings designed to bring international researchers together, foster a welcoming community, and meet their daily needs.
Creative video direction: Led the production of promotional video and photo shoots—working hand-in-hand with filmmakers and photographers—to showcase the Welcome Center's services in an engaging, human way.

Tiffany Ideas in Motion Ribet